Ms Luxury Food and Wine Management

The Ms Fine Food and Wine Management is an international management course specialising in the areas of fine foods and oenology. It is offered by the Collège de Paris group, of which Elfe is a founder member.

The course was designed with the support of the best professionals from the most prestigious Parisian companies. It combines applied management training with practical workshops that provide a sensory experience of what a career in the wine and food business is like.

Each year, matriculation takes place in a Parisian Palace in the presence of the President of the Collège de Paris, Olivier de Lagarde. An induction weekend in the Champagne region and a study trip the the Bordeaux region complement the course.

The course can be taken as a full-time course or as a work-study course, with a timetable of 2 days studying and 3 days working in a company each week.

From the end of 2017, the lectures will take place on the new Collège de Paris campus at the Arche de la Défense!

Our partners:

They host internships or work-study placements for our students, host our events, teach on our courses and contribute to our students' development:

Perrier-Jouët – Fauchon – Ladurée – Champagne Mumm – Cognac Martell – Le Bon Marché – Lavinia – Hermès – Le Meurice – Le Ritz – Le Lutétia – John Paul – Dorchester Collection – Concorde Hôtel Resorts, among others

Accreditation:

The students prepare three certifications:

• The Title, recognised by the State, of "Business Unit Manager" (Food and Wine sector) registered with the RNCP (National Register of Professional Certifications) at Level I by decree on 29th July 2014 published in the Official Journal on 9th August 2014, awarded by the Association for the Collège de Paris

• The MS "Fine Food and Wine Management" accredited by the international organisation Eduniversal

• The school certificate "Wine and Vineyard Manager", awarded by the Collège de Paris

Study Unit 1  – Management

• International Strategy
• Financial Analysis
• Managing Procurement / Purchasing
• Intercultural Management

Study Unit 2 – Food & Wine Marketing

• Marketing wines and spirits
• Marketing fine foods
• Consumer behaviour
• Digital Marketing

Study Unit 3 – Communication

• Fine foods and communication
• Wine and Champagne and communication
• Fine food / wine merchandising
• Applied communications

Study Unit – Luxury

• Luxury branding: wine and fine foods
• Value in luxury brands
• Distribution strategy in luxury brands
• The Geopolitics of the luxury sector
• High end products and mass distribution

Study Unit 5 – Business

• Sustainable development and CRS
• Business ethics
• Customer Relationship Management
• Intellectual property
• Trends and innovation

Study Unit 6 – Experience

• Study trip to Champagne
• Study trip to Bordeaux
• Professional thesis
• Internship or work-study placement